That is right, you need to attract regular customers in your gym or fitness centre if you wish for it to be successful. This is the exact reason why gym and personal training marketing should be one of your top priorities. Be wary though because it is not as easy as it sounds. With the fitness industry, you have to expect that you will have many competing gyms to deal with. One of the most prevalent misconceptions is that the best equipment and staff are enough to turn a gym or fitness center into a roaring success.